.99 – What’s that all about?

BoldBelvoirWhinge Leave a Comment

Go shopping anywhere in the UK and almost everything is priced £XX.99 – what the hell is all that about? It sounds less? So saying ‘twelve ninety-nine’ sounds less than ‘thirteen’ does it? Bollocks it does! And think of some of the implications in this pricing mentality: How much small change swaps hands unecessarily? And how many holes in pockets …